Generating Leads For A Fast-Growing Tech Startup
Bluespec is a technology company focused on the emerging open-source hardware movement. Well-known within the RISC-V community of developers, Bluespec needed help solidifying its industry-leading position from a brand perspective. Stirling built a marketing program that included better lead generation/management, higher brand visibility, and a consistent, leading voice for its social media channels.
- Brand Development
- Identity + Logo Development
- Visual Design
- Website Design + Dev
- Digital Marketing
- Analytics + Reporting
Stirling provided Bluespec with a branding and marketing program designed to set it apart from industry peers as the leader and innovator, further enhancing the brand’s visibility and credibility.
Using HubSpot, we expanded national lead generation and provided a robust marketing and lead generation campaign on Bluespec’s most active social media channels. Stirling still helps guide Bluespec’s progress as it offers new products and forges new partnerships.
Getting To Market And Proving Value
Bluespec’s go-to-market strategy for new products is agile. It leverages the corporate website, landing pages, and partner promotions. They required a website that seamlessly connected all their tools. We advised and assisted in provisioning a comprehensive technology stack that united marketing and sales. We also implemented HubSpot Marketing Hub, which provided tools for turnkey digital marketing efforts and quick campaign flights.
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