In this episode of Brand2Brand, Thomas and Veronica discuss artificial intelligence in the workplace, looking at brands like Jasper and Sanas to better understand if AI is really coming for our jobs. We also explore viable AI tools that companies are leveraging to enhance their team’s ability to execute quality work without replacing them. Reference […]
In this episode of Brand2Brand, Thomas and Veronica explore virtual reality (VR). We look at emerging VR brands like National Geographic and Spatial to discuss what this technology means for the future of business and how we connect and communicate with each other, along with the areas where this technology still needs to evolve for […]
In this episode of Brand2Brand, Thomas and Veronica discuss the relationship between price, quality and brand name. We look at brands like Costco and Bed Bath & Beyond to examine the strategies of building brand equity through private labeling. Reference Links: Here’s The Real Truth About Costco’s Kirkland Brand ‘Costco relaxes my soul’: 6 die-hard […]
In this episode of Brand2Brand, Thomas and Veronica talk about psychological safety in the workplace. We look at Pixar and The Daily Show to uncover how honest environments deliver the greatest results. Reference Links: Google’s Project Aristotle Google Spent 2 Years Studying 180 Teams. The Most Successful Ones Shared These 5 Traits | Inc.com Ensure […]
In this episode of Brand2Brand, Thomas and Veronica take a stroll down memory lane, revisiting some of season two’s greatest moments. From discussing the importance of building brand equity to exploring emerging technology, join us as we dive back into everything we covered during season two.
For a younger and increasingly influential generation of consumers, a brand’s authenticity matters.
