Engaging The User Journey With Innovative Storytelling
Stirling Brandworks provided brand development support, leading to the development and launch of a modern website that incorporates animation, visual transitions, video elements, and user-friendly navigation with full WCAG 2.1 accessibility. An interactive timeline guides viewers through NuPath’s story, elevating their digital presence and standing out amongst their counterparts.
- Video Production
- Website Design + Dev
- ADA + WCAG Accessibility
- Visual Design
- Digital Marketing
- Traditional Advertising
Our process began with an evaluation of the diverse website userbase - from prospective clients and their guardians to potential benefactors. We then leveraged user journey mapping to determine how best to lay out the site. Stirling curated a comprehensive list of assets and visuals and a storyboard required for video production.
The result is a state-of-the-art, user-focused experience with an easily navigated timeline as a primary, unifying feature.
Getting To Market And Proving Value
Stirling developed a launch strategy and go-to-market (GTM) plan to complement the new website. The plan included a campaign to promote the revamped digital presence to internal and external stakeholders across email marketing and branded social channels
Six months later, we deployed a second phase release of the website, including new functionality, additional custom pages, and video-powered components to ensure ongoing user experience improvements.
See More like this
Check out more application success stories.