Web3 is coming! But WTF is Web3, anyways? The summer’s biggest movie sequel? A new K-pop band? In this episode of Brand2Brand, Thomas and Veronica explain just what the eff Web3 is and how the decentralization it promises affects business, even the world. Web3’s boosters see a fairer internet where users control their own data […]
In this episode of Brand2Brand, Thomas and Veronica throw themselves fully into the spirit of the New Year “weighing in” on two of the most popular – and occasionally controversial – fitness technologies on the market: Noom and Peloton. Thomas and Veronica will discuss the behavioral psychology driving both brands and their attempts to connect […]
In this episode of Brand2Brand, Thomas and Veronica enter the metaphorical metaverse to discuss what emerging VR/AR technology will mean for the future of business. The news that Meta (formerly Facebook) is embarking on a path to a fully connected virtual metaverse has sent shockwaves across the internet. There are long-standing virtual communities, built on […]
In this episode of Brand2Brand, Thomas and Veronica explore the unique business opportunities lurking in the most unlikely of channels. OnlyFans and TikTok are just two of the popular platforms showcasing user-generated content that are constantly competing for your audience’s attention. Beyond offering viable marketing opportunities, brands can stand to learn lessons around the power […]
In this episode of Brand2Brand, Thomas and Veronica dive into the world of influencer marketing. The Jenners (Kendall & Kylie) and the Pauls (Logan & Jake) have each built a massive following, giving them a platform to ignite trends and drive brand engagement. Despite the trail of controversies scattered along their path to purchasing power, […]
